FIVE STAGES ONE CONTINUOUS line.
- 01
Listen
Site walks, stakeholder interviews, and brief interrogation to define measurable goals, constraints, and decision criteria.
Outputs
- Brief summary
- Site documentation
- Success criteria
Client involvement
Kickoff workshop and shared brief review
Decision points
Confirm scope, budget class, and timeline
- 02
Research
Context analysis—policy, climate, culture, existing fabric, and comparable precedents—before formal proposals begin.
Outputs
- Research report
- Precedent study
- Constraint matrix
Client involvement
Review findings and prioritize themes
Decision points
Agree research priorities and exclusions
- 03
Define
Spatial zoning, programme adjacencies, and communication hierarchy are resolved as a structural framework.
Outputs
- Concept plans or grid frameworks
- Identity territories
- Phase strategy
Client involvement
Direction workshop with options presentation
Decision points
Select strategic direction before design development
- 04
Design
Formal exploration, material palettes, and typographic systems developed and tested against production realities.
Outputs
- Design development package
- Material samples
- Prototype layouts
Client involvement
Milestone reviews at 30/60/90% design development
Decision points
Approve details before specification
- 05
Deliver
Technical coordination, fabrication support, installation observation, and documented handover for long-term stewardship.
Outputs
- Construction or production artwork
- Handover package
- Maintenance guidance
Client involvement
Site visits, press checks, and launch support
Decision points
Sign-off at fabrication and installation milestones